Donald Blanchard

Sr Consultant - Targeting & Analytics @Tiaa Bank

Jacksonville, FL, US

Business to Consumer (B2C) Analysis: Lead analysis of all B2C initiatives to drive organization towards financial, conversion and traffic goals through the creation of actionable insights to drive the business. Develop test design for A/B testing scenarios and understand statistically valid and measurable results. Manage and analyze all direct to consumer web marketing initiatives including organic search, SEM, SEO, and all social media programs. Develop and communicate marketing mix strategiesBusiness to Business (B2B) Analysis: Lead analysis on all marketing campaigns and promotions. Accountable for promotional effectiveness tracking and evaluation. Obtain and retain deep knowledge and understanding of all marketing data sources, including customer/sales data, OEM program brand share mix and past promotion results.Conduct data mining and customer segmentation to identify opportunities as needed. Develop predictive statistical models, segmentation models and pricing models. Analytics tools included SPSS and SPSS Modeler.