Catherine Lee
AVP, Commercial Marketing @EverBank
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WORK HISTORY
AVP, Commercial Marketing @EverBank
Jacksonville, FL, US
Develop and execute integrated marketing strategies for the bank’s commercial businesses, spanning email automation, targeted digital advertising, and optimized sales collateral. Elevate business leaders as industry thought leaders through speaking engagements, published insights, and recognition opportunities amplified across LinkedIn and other strategic channels. Manage marketing budgets with a focus on high-ROI investments and data-driven decision-making.Lead the strategy and execution of marquee client events, including THE PLAYERS Championship, NFL Draft, Saratoga Horse Racing, and EverBank Stadium VIP experiences to strengthen client relationships and support business growth. Own the full event lifecycle from concept to post-event follow-up, ensuring elevated brand presence, impactful engagement, and operational excellence. Streamline processes for compliance, vendor selection, and performance tracking to drive consistency and scale. Enhance brand visibility at key industry events through targeted sponsorships, panel participation, and curated communications.
EDUCATION
University of North Florida
Bachelor of Arts (B.A.), English Language and Literature, General
Hellenic Institute of Arts and Sciences, Paros, Greece
Special Studies in Writing
SKILLS
ABOUT CATHERINE LEE
I believe in the power of people, relationships, and momentum. I’m energized by turning good ideas into great outcomes and making sure everyone feels seen, valued, and aligned in the process. I bring strong relationship instincts, enthusiasm, and clarity to my work, whether it\'s launching a campaign, designing an experience, or navigating a regulated environment. I thrive in high-trust, high-energy spaces where collaboration fuels action and where excellence is the expectation. As a resourceful and execution driven marketing professional with industry-specific marketing strategy experience, I’m focused on fostering relationships while boosting revenue through innovative advertising tactics and strategic messaging. I have comprehensive knowledge of solution driven marketing at a tactical level and proven capacity to resolve issues thoroughly and quickly, improve customer experience, and boost customer retention.
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