Donald Lancaster
Assoc Professor Director of Mba at University of Exeter Business School @University Of Exeter Business School
Exeter, GB
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MOBILE NUMBERS
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WORK HISTORY
Present
Assoc Professor Director of Mba at University of Exeter Business School @University Of Exeter Business School
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EDUCATION
2015 — 2018
University of Bath
Doctor of Philosophy - PhD, International Marketing
N/A
Durham University
Batchelor of Arts, Psychology, Anthropology, Theology
1992 — 1992
Hult Ashridge Executive Education
Advanced Management Certificate, Management
N/A
University of Bath
Fellowhip, Higher Education/Higher Education Administration
2014 — 2015
University of Bath
MRes (Master of Research, Management
SKILLS
AdvertisingMarket ResearchInternational MarketingOnline AdvertisingDirect MarketingCorporate BrandingFmcgInteractive AdvertisingFinancial ServicesCrmNew Business DevelopmentManagementCustomer InsightDigital MediaBrand CommunicationInteractive MarketingProduct DevelopmentB2b MarketingChange ManagementBrand ManagementCross-Functional Team LeadershipMarketing StrategyPeople SkillsMedia PlanningMulti-Channel MarketingDigital StrategyStrategyAgency Structure & ProcessMobile MarketingStrategic ThinkingMarket PlanningMarketingMarketing ResearchCreative StrategyLeadershipBrand DevelopmentSegmentationInter-Cultural SensitivityCompetitive AnalysisCreative Direction
ABOUT DONALD LANCASTER
With over 20 years of experience in directing brand marketing communications for global…
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