Don Summerfield
Executive Vice President Sales & Marketing North America @Flora Health
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WORK HISTORY
Executive Vice President Sales & Marketing North America @Flora Health
Executive Vice President Sales & Marketing for Flora Inc. in the US and Flora Manufacturing & Distributing Ltd, in Canada. Leading all strategic sales and marketing initiatives for the retailers, practitioner, distributors, direct to consumer and global ecommerce marketplace channels.
EDUCATION
Dominion Herbal College
Chartered Herbalist
Wild Rose College of Herbal Studies
Master Herbalist
The University of British Columbia
Bachelor of Education B.ED Program
University of Windsor
Bachelor of Arts (B.A.)
ABOUT DON SUMMERFIELD
Experienced executive with a demonstrated history of working in both brick and mortar & digital category management. I possess strong professional skills in negotiation, analytical storytelling, consumer products, and sales. Results-driven professional with experience in the retail natural products and integrative medicine industry. Highly effective in product life cycle management. Responsibilities including: attracting and developing talent, team building, driving continuous business improvement, and strategic business planning. Product assortment, negotiation, business planning, budgeting and marketing. Directed cGMP and SOP development programs. An excellent record of cultivating long term and mutually beneficial partnerships with business colleagues, medical professionals and vendors. Areas of Expertise: Strategic Planning • Business Development • Key Account Management • Team Building • Sales and Marketing • Financial Accountability • Client Relationship Management • Leadership Natural • Health Industry Expert • Sales Promotions and Programs • Category Management • Operations Management
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