Dominique Hernandez
Digital Communications Manager @Institute for Policy Studies
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WORK HISTORY
Digital Communications Manager @Institute for Policy Studies
Direct all operations for EveryAction donor database and CRM, including setting policy and business rules, providing customer support for all users, and acting as system admin- Direct full email marketing program and strategy, including all event, fundraising, and newsletter email production and analysis. Maintain a strong focus on acquisition and engagement, list hygiene, and continuous growth in KPIs - Manage and provide ongoing maintenance and improvements to portfolio consisting of main organizational website as well as multiple sub brands, including managing a full, successful redesign and vendor work- Lead analytics efforts across web properties and email lists
EDUCATION
Drew University
Bachelor of Arts, Political Science/Philosophy
SKILLS
ABOUT DOMINIQUE HERNANDEZ
I\'m a digital marketing generalist with a focus on website and database administration, project management, and operational efficiency. I have 15 years of marketing and fundraising experience across a wide variety of nonprofits and social good organizations. Since 2017, I\'ve led digital marketing at the Institute for Policy Studies, a progressive \"do\" tank based in Washington, D.C.Additionally, for over ten years I\'ve run a small consultancy focused on helping nonprofits and creatives tweak their tech to amplify their message to its fullest potential. I\'ve worked with clients across the social good spectrum on- All aspects of digital marketing- Revamping (or building brand new!) websites- Digital fundraising campaign management- Analytics and reporting- Fundraising database configuration and administrationI\'m always interested in learning more about how people can work together to bring about radical change!
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