Dominic Andoh McEnnin-Cdmp

Lead Ppc Analyst & Specialist @Blue Ocean Interactive Marketing

Calgary, AB, CA

Successfully increased the overall portfolio conversion rates from 6.91% to 9.72% within the first two months of employment, representing a 40.7% year-over-year improvement across 42 client accounts through strategic optimization and audience targeting refinement-Orchestrated campaign performance improvements that significantly exceeded client expectations, directly resulting in high-value business referrals, including a major brand acquisition initiated by an impressed portfolio client who specifically cited our exceptional service delivery as the deciding factor-Pioneered an AI-driven campaign creation system that streamlined the end-to-end process from keyword research to campaign structure implementation, reducing setup time by approximately 60% while maintaining superior quality standards and improving client onboarding efficiency-Generated measurable business growth for multiple high-priority clients, with at least four accounts specifically acknowledging significant increases in high-value lead generation following performance declines prior to my intervention. Implemented strategic optimizations that reversed negative trends and delivered an estimated 35% increase in qualified leads, directly contributing to clients\' revenue growth-Orchestrated campaign optimizations for several key enterprise accounts within the portfolio, achieving remarkable 120% year-over-year conversion growth for multiple high-value clients-Engineered and implemented an automated reporting framework that revolutionized the analysis of monthly campaign performance across the client portfolio, reducing processing time from multiple days to under 5 hours—achieving approximately 85% improvement in operational efficiency-Innovated an AI-assisted keyword research methodology incorporating five distinct semantic variables, which reduced research time by approximately 75% while improving the efficiency of identifying high-intent keywords with strong conversion potential