Dogukan Can
Senior Marketing Manager - Covid-19 Protease Inhibitor Therapies @Pfizer
Signup · Get unlimited contacts
WORK HISTORY
Senior Marketing Manager - Covid-19 Protease Inhibitor Therapies @Pfizer
Grew Paxlovid market share to 81%(+17pp) through targeted GTM strategy, omnichannel activation, and cross‑functional alignment.• Designed and executed national disease awareness campaign, increasing awareness by 26% and improving HCP engagement across priority segments.• Served on Regional Governance Team (UK, Germany, Italy, Spain, France, Canada, Australia), shaping commercial strategy and ensuring global‑to‑local alignment.• Led and developed a team of two, improving capability in analytics‑driven marketing and omnichannel execution.
EDUCATION
Istanbul University
MBA, Business Administration and Management
Istanbul University
Bachelor, Business Administration
SKILLS
ABOUT DOGUKAN CAN
I am a senior marketing and commercial leader with 15+ years of experience driving growth, revitalising brands, and across multi countries. My career spans global pharma, HealthTech, and omnichannel transformation — with a track record of turning around declining brands, scaling high‑impact campaigns, and aligning global strategy with local execution.I specialise in:• Omnichannel ecosystem design• Brand lifecycle management & LOE strategy• Cross‑functional leadership & governance• Data‑driven marketing & analytics‑led decision makingHighlights include increasing Paxlovid share to 81%, quadrupling HCP engagements through analytics‑driven omnichannel activation, and leading national brand strategies in diabetes, cardiovascular and dermatology.I thrive in roles where develop strategies — building scalable systems, elevating customer experience, and enabling teams to deliver measurable impact.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.