Daíbhid MacCann

WORK HISTORY

EDUCATION

ABOUT DAÍBHID MACCANN

An expert B2B and B2C Marketing Leader with 7+ years experience in Content Strategy, Product Positioning and Go-to-Market Activation across a broad spectrum of channels for myriad high profile clients - spanning global manufacturing companies, telecoms providers well known heritage retail brands, aviation innovators, pharmaceutical giants, local authorities, schools and third sector charities. Working across industries and disciplines, I have conceived and delivered many large-scale recruitment marketing consultancy projects, including (but not limited to): bespoke and optimised recruitment marketing campaigns, EVP workshops and development of employer brand, Social Media advertising and management, Out of Home and ambient media, press adverts, Spotify and radio spots, Google Ads, programmatic, content-led advertising, mailer engagement, specialist job board featured ads, PR coordination, market mapping and candidate persona design, setting up and directing photoshoots and briefing design work.I am also well versed in the art of the candidate journey, and take an active part in refining and enhancing this process and introducing technology and automation where possible to ensure candidates have a positive and productive experience. I have written many chat flows and built chatbots from scratch to service the requirements of clients in terms of screening and routing candidates. I am passionate about embracing new technologies and methodologies to provide candidates with the most seamless application journey possible.Having had experience working in recruitment myself, I have a true understanding of the recruitment lifecycle from start to end, which informs the decisions I make as a Divisional Head of Marketing. I work closely with teams to understand their requirements, establish any \'pain points\' and take the lead in \'solutionising\'- being the architect of their recruitment needs and understanding where and how I can determine and reach the right kind of talent for these roles. I also have a responsibility to drive new business and I am very active in the RFI, RFP stages of bid work (having also spent time in Bids myself as a Bid Writer), ensuring that our submissions are as strong as they can be. I am also a formidable presenter and have been selected to pitch for various pieces of business over the years.I am a motivated, self-starter who thrives on building comprehensive, 360° marketing solutions. A confident presenter, content creator, tech-savvy professional with an eye for detail and a passion for embracing new mediums and concepts.