Dani Lee
Vice President Global Demand Gen @Alert Logic
Signup · Get unlimited contacts
WORK HISTORY
Vice President Global Demand Gen @Alert Logic
Boston, MA, US
EDUCATION
University of Michigan
MBA, Marketing & Corporate Finance
University of Vermont
BA, Chemistry
SKILLS
ABOUT DANI LEE
A results oriented leader that excels in transforming marketing teams to achieve hyper growth. Expert in B2B demand generation, ecommerce, brand/message development and marketing operations. Proven results building alliances and driving revenue with reseller, technology, and OEM partners.Demonstrated success leading start-up and global enterprise teams. Led marketing for 3 VC-backed and 3 corporate start-ups. Led e-commerce and achieved revenue quota at 2 companies. Led marketing for 2 SaaS businesses. Developed messaging/brand strategies at 5 companies including 2 new product names, 2 company rebrands, and 1 SMB messaging strategy.Specialties: SaaS, SMB, cybersecurity, low code, Application Performance Management, DevOps, enterprise mobility, software development, imaging, PLM, MCAD, real-time video, animation, technical workstations, print and promotional products.Global Demand Generation: ABM, Product Led Growth (PLG), online marketing, programmatic display, SEM/SEO, re-targeting, reseller programs, social media, CRM (Salesforce.com), marketing automation (Marketo), e-commerce, web analytics (Omniture), direct mail, trade showsProduct Marketing: segmentation, positioning, brand and messaging strategy, PR, corporate communicationsMarketing Operations: MQL to SQL lead lifecycle processes, Sirius Decisions Waterfall implementation, BI, predictive lead scoring, predictive account scoring, multivariate testing, nurture programs, CX personalization.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.