Daniel Osborne
Director of Marketing @Liberty Federal Credit Union
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WORK HISTORY
Director of Marketing @Liberty Federal Credit Union
Coordinated rebrand of our organization, moving away from regional branding to better facilitate nationwide marketing efforts• Lead marketing team in campaign execution (including print, radio, TV, social, and online), business development initiatives, branch and sales enablement, and community involvement• Collaborate with leadership to advance departmental and company-wide objectives by prospecting solutions and delivering proposals for creative and marketing strategies• Incorporate new technologies to measure team productivity, streamline departmental processes, decrease turnaround, and increase collaboration• Manage campaign finances to align with company profitability goals while increasing membership enrollment, new account creation, and enhancing brand recognition• Develop and sustain a consistent brand narrative within the organization to support a singular viewpoint, leveraged in all forms of communication, including marketing materials and internal correspondence
EDUCATION
University of Southern Indiana
BA, Graphic Design
ABOUT DANIEL OSBORNE
Ambitious creative leader with over ten years of multi-disciplinary expertise. Versatile designer with decisive leadership skills. Believer in data-driven marketing decisions. Compatible with agency and in-house teams alike.
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