Divya Dharavath
Product Manager @Publicis Sapient
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WORK HISTORY
Product Manager @Publicis Sapient
Bengaluru, IN
ADOBE ECOMMERCE IMPLEMENTATION• Managed Adobe ecommerce implementation for a leading German pharmaceutical company(B2B) and a retail (B2C) client. Responsibilities included gathering requirements, maintaining PBI and overseeing product releases within Agile sprints. MS DYNAMICS 365 DISCOVERY PROJECT -OPCOS in UAE• Developed a requirement prioritization mechanism utilizing DVF framework to effectively rank requirements for implementation planning.• Conducted 25 business requirements workshop to create comprehensive documentation of requirement hierarchy and processes for future state.• Leveraged MS Dynamics CRM capabilities to enable self-service access for customers, establish a 360-degree customer profile, and deploy a unified agent console for the customer service team.B2C E-COMMERCE TRANSFORMATION PROJECT |OCM• Played a pivotal role as a core member of the OCM team, spearheading the first-ever e-commerce migration project for the Japan Region.• Since its initial successful migration, the fashion brand has experienced remarkable outcomes, including a 33% surge in revenue, a 300% spike in total page views, an average decrease in bounce rate of 25%, and a 50% reduction in exit rate.• Evaluated Change Impact across 3 brands, orchestrating strategies to navigate transitions in people, processes, and technology for successful MVP launch for each brand
EDUCATION
Jawaharlal Nehru Technological University
Bachelor’s Degree, Electrical, Electronics and Communications Engineering
Indian Institute of Management, Kozhikode
Master of Business Administration (M.B.A.)
SKILLS
ABOUT DIVYA DHARAVATH
Divya has an overall experience of more than 8 years with a focus on Management Consulting, Content management, Digital Transformation, Organizational Change Management (OCM) and Product Management. She is a highly motivated and goal-oriented individual with a strong background in Retail & Consumer Goods Domain. She has delivered and provided solution strategies for several complex engagements, RFPs working and collaborating with teams from India and Client-sites. Extensive experience in building E-commerce Catalog, delivering Agile based Digital Transformation Programs and supporting Business Development activities.
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