Ditumiso Mahlaba
Marketing & Partnerships Director @International Luxury Hotel Association
Signup · Get unlimited contacts
WORK HISTORY
Marketing & Partnerships Director @International Luxury Hotel Association
FL, US
Developing and implementing marketing strategies: create and execute marketing plans that align with business objectives and brand positioning, identify marketing channels, set budgets, and measure campaign effectiveness.2. Managing relationships with partners: maintaining relationships with key external partners, such as strategic business partners and marketing service providers.3. Identifying and securing new partnership opportunities: researching potential partners, analyzing benefits and risks, negotiating partnership agreements, and maintaining existing partnerships.4. Collaborating with internal teams: Ensure marketing strategies are aligned with company goals by working closely with product development, sales, and customer success teams.5. Overseeing marketing communications: Responsibilities include managing the creation and distribution of marketing materials, such as websites, email campaigns, social media posts, pr strategies etc.6. Monitoring and analyzing market trends: Remain informed on industry trends, competitor activities, and customer preferences, using this information to inform marketing strategies and tactics.7. Managing the marketing and partnerships team: Recruit, train, and supervise marketing and partnerships staff members, set performance objectives, and evaluates their performance.8. Monitoring and reporting on marketing and partnership performance: Track and analyze the success of campaigns and partnership initiatives, report to senior management, and makes adjustments to improve performance.9. Managing marketing budgets: This involves allocating and tracking marketing spend, ensuring campaigns are delivered within budget and provide a strong return on investment.10. Representing the company at industry events and conferences: Marketing and partnerships directors attend industry events for networking, gaining insights into trends, and engaging in speaking engagements
EDUCATION
MANCOSA
Master's degree, MBA
University of South Africa/Universiteit van Suid-Afrika
BA Honors Integrated Organizational Communications, Marketing Communications
Eduvos
BA Applied Public Relations, Public Relations, Advertising, and Applied Communication
ABOUT DITUMISO MAHLABA
As Director of Partner Marketing at the International Luxury Hotel Association (ILHA), I am passionate about advancing the luxury hospitality industry by fostering meaningful connections between hotels, resorts, suppliers, and industry thought leaders.With 12 years of experience in marketing, partnerships, and business development, I help amplify ILHA’s global initiatives, from world-class conferences to research and education, ensuring our members and partners thrive in an ever-evolving landscape.My expertise spans digital marketing, strategic partnerships, communications, and sponsorship strategy, all dedicated to supporting ILHA’s mission to elevate the standards of luxury hospitality worldwide.Let’s connect if you’re interested in shaping the future of luxury hospitality!
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.