Dirk Wunder
Vice President Corporate Marketing @TURCK
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WORK HISTORY
Vice President Corporate Marketing @TURCK
Cologne, DE
Here I am heading the global corporate and brand communication, public relations, marketing services, online marketing, live communication, strategic industry marketing, product marketing and training.Implementation of the group strategy by means of a growth-oriented marketing strategy on an international level - focus on innovation and positioning as \"Your Global Automation Partner\".Management of global marketing (subsidiaries, marketing mix.).Further development of the digitalization strategy with expansion of global reach, visibility, lead management and brand development.Development and implementation of the industry strategy with positioning in focused verticals up to IIoT solutions.Building a general marketing strategy to increase performance marketing (e.g. product launches) with simultaneous increase of brand awareness.100% personally responsible for each individual member of my marketing team to be part of a motivated collaboration through a value-oriented culture - based on open communication, empowerment, respect, fairness, speak up, meaningfulness, decisiveness, common goals, guidelines, clear responsibility, honest feedback and a lot of trust. Across a history spanning over 60 years now, TURCK has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, TURCK’s employees are focused on empowering customers to grow by enabling digital transformation in automation, with the aim to become a leading digital automation Company.Our website and corporate presentation:
EDUCATION
MiniMBA
Mini MBA in Marketing, Marketing/Marketing-Management, allgemein
Cologne University of Applied Sciences / FH Köln
Energietechnik und Elektrotechnik
MiniMBA
Brand Management (Diagnoses, Targeting, Positioning, Objectives, Architecture, Tracking), Brand Management
SKILLS
ABOUT DIRK WUNDER
As the Vice President Corporate Marketing at TURCK, a global automation partner, I lead the development and implementation of a growth-oriented marketing strategy that aligns with the group vision and focuses on innovation and positioning. With over 25 years of commercial experience across various industries, I have a proven track record of delivering significant and meaningful value to the business and sales through portfolio expansion, digital transformation, and industry-specific solutions.I am passionate about building strong and sustainable brands that reflect the reputation and leadership of the company, and that create trust and transparency with the customers and stakeholders. I have a mMBA in Marketing and Brand Management, and I apply my skills and knowledge to design and execute sales activation throughout effective marketing campaigns, measure and optimize marketing ROI, and enhance brand awareness and thought leadership. I also value diversity and sustainability, and I foster a collaborative and open culture within my teams, where great ideas can flourish and thrive. I am always curious and eager to learn new things, and I constantly look for opportunities to leverage innovative technologies, marketing tools, and data platforms to gain competitive advantages and drive business growth.
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