Dipankar Chatterjee
Vice President Marketing @Medikabazaar
Signup · Get unlimited contacts
WORK HISTORY
Vice President Marketing @Medikabazaar
Mumbai, IN
MedikaBazaar, India\'s largest online aggregator of all the medical supplies offering host of benefits to hospitals & medical establishments. An Innovator in Indian Health Care Industry, well known for its best solution oriented approach for primarily B2B and B2C segments.## Special Assignment – 360° Brand Marketing (United Imaging Healthcare) India I March 2020 – PresentLed national marketing, branding, and digital strategy for India\'s fastest-growing B2B healthcare platform, contributing to 5x revenue growth.Launched 50+ new products with structured go-to-market plans, resulting in 40% faster adoption and 25% increase in qualified leads post-launch.Boosted digital engagement by over 250% and improved lead conversion rates by 30% through targeted campaigns on social media, web, and mobile platforms.Delivered 360° marketing campaigns across 200+ exhibitions, 100+ partnership programs, and 200+ creative assets, directly influencing a 60% uplift in customer acquisition. Drove strategic alignment across Product, Strategy, Sales, and E-commerce teams, helping reduce time-to-market by 35% and improving campaign efficiency by 50%.
EDUCATION
Indian Institute of Management Jammu
Executive Program in Digital Marketing, Digital Marketing
Calcutta University, Kolkata
Bachelor of Commerce (B.Com.), General Studies
ABOUT DIPANKAR CHATTERJEE
MedikaBazaar, India\'s largest online aggregator of all the medical supplies offering host of benefits to hospitals & medical establishments. An Innovator in Indian Health Care Industry, well known for its best solution oriented approach for primarily B2B and B2C segments.Solutions we have:1. Procurement & Supply Chain partner with special focus on meeting demand on time & hassle free supplies.2. Reducing Procurement & Supply Chain cost as much as 30%.3. Facilitate Identifying, Comparing & Buying products at a competitive price online.4. Platform for innovative Med-tech companies/devices – identify and match requirements / opportunities.5. Diversified procurement opportunity with no restriction on geographical limits and also reduce your overall Procurement & Supply Chain overheads substantially6. Purchase analytics and a complete window to manage the procurement hassle free and in a most delightful manner. We also provide range of reports and analytics based on past purchases, recommendations and pricing of competitive products.7. Medikabazaar also works as a platform to identify and provide exhaustive information on your requirement.Key highlight: 1. 6500+ hospitals & medical institutions2. 5500+ customers buying regularly from the platform3. Approximately 2 lakh bed+ across India & 100+ new enquirers on a daily basis from various hospitals, nursing homes, doctors etc.4. Key Buyer Brands: Apollo Hospitals (Nationwide), Fortis, Manipal, Global Hospitals, Sparsh Nephrocare, Asian Cancer, Institute, Saifee Hospital5. Key Supplier Brands: Philips, Nipro, Fresenius, Allmed, Appasamy, Megadyne, Buffalo filter (from Filtration group US), Belmont Instruments, Gamidatech, Tortle, HMD, BD, Romsons, Polymed, Defibtech, PMT healthcare, Welmed, 3M etc
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.