Mary Dimitrijeska
Marketing Director @Cherry Valley Hotel & Ohio Event Center
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WORK HISTORY
Marketing Director @Cherry Valley Hotel & Ohio Event Center
Director of Marketing role dedicated to guest experience, brand development, and revenue enhancement. Developed the property\'s mission, vision, and core values, establishing a clear and inspiring identity. Shaped brand positioning to establish a unique and compelling market presence. Devised and executed marketing strategies, driving revenue growth across restaurant, banquets, and room bookings. Conceptualized, planned, branded, and executed a highly successful igloo program, earning recognition as the \"#1 Igloo Experience in Columbus\" and driving substantial revenue. Managed the creation of four new websites for the hotel, event center, meetings, and restaurant, ensuring a seamless online presence for diverse segments. Designed captivating fall and winter light displays, significantly boosting property traffic and garnering positive PR attention. Successfully organized and managed the largest bourbon event in Ohio, NEAT, featuring 12 distillers and 36 bourbon brands, fostering education and celebration of bourbon culture. Unwavering focus on guest experience, meeting revenue targets and building brand reputation. Spearheaded all social media and digital advertising initiatives, driving brand engagement and expanding online presence. Led comprehensive digital marketing efforts, including SEO, Google Ads management, and thorough analysis of digital marketing data from sources like meta tags, Google Analytics, and OTA data, enabling data-driven strategic decisions. Ensured accurate and up-to-date content on Online Travel Agencies (OTAs), optimizing the property\'s online visibility and reservation potential.
EDUCATION
Michigan State University
Masters, Management
Michigan State University
Certification, Business Management and Communication Skills
Michigan State University
Certification, Museum Studies
Michigan State University
Bachelors, Zoology/Animal Biology
SKILLS
ABOUT MARY DIMITRIJESKA
I build hospitality brands people actually remember. My background spans tourism…
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