Kaya T.
Digital Marketing Director @Snow Software - A Flexera Company
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WORK HISTORY
Digital Marketing Director @Snow Software - A Flexera Company
GB
Global Digital Marketing Director responsible for delivering on Snow\'s strategic digital initiatives, digital marketing brand and demand campaigns, and rebuilding Snow\'s website and digital capabilities. My work spans all aspects of our digital marketing strategy, planning and execution, including Paid Media (PPC, SMM, Programmatic, Display, ABM), Organic Growth (SEO strategy, Technical & Content Optimisation), and Digital Experience (UX, Website, CRO, WordPress, Chat). I lead a high-performing digital team, and our mission is to deliver exceptional digital experiences and achieve our ambitious digital pipeline targets. Responsibility includes: Digital Strategy: Building and delivering Snow\'s digital roadmap, including investments in capabilities, people and processes. Digital Marketing Strategy & Planning: Developing integrated digital marketing strategy and delivery plans to execute multi-channel brand and demand campaigns across SEM, SMM and ABM. Digital Experience: Ensuring an exceptional digital experience across our touchpoints that supports the buyer journey and meets business goals (MQL, Pipeline, Revenue). Digital Marketing Execution: Growing our reach across paid (search, social, display, PPC & CPM) and earned (SEO) channels to drive the right audience to an optimised brand & demand generation journey. Testing: Instilling a test-and-learn mindset alongside a formal continuous optimisation roadmap focusing on conversion rate optimisation (CRO). Reporting: Ensuring a complete understanding of the digital customer journey and attribution across touchpoints. Using these insights to inform strategy, planning, delivery and execution. MarTech: Selecting and introducing new marketing technology, including ABM (DemandBase), attribution (Marketo Measure), analytics (GA4), CMS (WordPress), content marketing (PathFactory), chatbots (Qualified), SEO tooling (SEMRush), personalisation and CRO (VWO). Integrating MarTech with the existing technology stack.
EDUCATION
Brunel University London
BSc (Hons), E-Commerce
ABOUT KAYA T.
I’ve been in digital for two decades taking organisations through various stages of…
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