Bethany McCormack
Digital Marketing Executive @Rradar
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WORK HISTORY
Digital Marketing Executive @Rradar
Ownership of brands digital marketing strategy including; website, SEO, email, content, lead gen and social media driving performance, ROI. Bringing fresh ideas based on current and upcoming trends and updates and expert recommendations.Optimisation of customer journey marketing, from initial interaction to conversion and beyond.Project and campaign management across teams working to tight deadlines.Delivering tailored and optimised messaging to customers and potential leads.Set and develop the email marketing strategy to enhance engagement. Provide recommendations on segmentation and automation, implement A/B testing, conversion rate optimisation and monitor/develop KPIs for this channel. Manage automated/lifecycle email campaigns for client, partner and employee audiences.Set the social media strategy and plan, monitor and leverage rradar’s presence on LinkedIn, Twitter, and Instagram, to maximise followers and engagement.Manage the brands digital footprint, managing access and permissions to all digital marketing platforms, and leveraging them to maximise brand visibility and optimise the client, partner and employee digital journeys.Planning, delivering, and optimising digital marketing campaigns across channels like paid search, display, paid social, SEO, and email.Launch and manage optimised digital advertising campaigns, both search and display, for new product launches.Track digital marketing spend against agreed budget. Make recommendations for efficiencies and in-house/outsourcing decisions for specific areas of digital marketing strategy and implementation.Liaise with internal design teams and external digital agencies as required to activate digital campaigns.Support the events strategy with digital tools to promote company attendance, drive interest, ensure data capture, follow-up, including digital engagement with prospects.Manage digital marketing spend and ROI, including full reporting on performance.
EDUCATION
Liverpool Community College
A-Level, English Literature & Film Studies & History
Leeds Beckett University
BA Honours, English Literature
ABOUT BETHANY MCCORMACK
I have just over 8 years experience in the digital marketing sector specialising in;…
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