Sofiia Podash

Digital Marketing Specialist @Ad Badger

Calgary, AB, CA

Boosted organic search visibility and traffic through technical SEO audits, schema markup implementation, and advanced keyword clustering. Tools: Ahrefs, Surfer SEO, SEMrush, Screaming Frog.• Strategically managed multi-platform paid campaigns on Facebook, Instagram, and LinkedIn, leveraging A/B testing, pixel tracking, and audience segmentation to maximize ROAS. Tools: Google Ads, Facebook Ads Manager, Meta Business Suite.• Designed sophisticated email automation funnels with dynamic segmentation and behavioral triggers, increasing open rates and conversions. Tools: ActiveCampaign, GetGist, Klaviyo.• Developed data-driven content marketing frameworks aligned with user intent and SEO best practices, driving 40%+ growth in audience engagement. • Optimized landing pages via heatmaps, session recordings, and conversion funnel analysis, leading to a 45% lift in conversion rates. Tools: WordPress (Elementor), Hotjar, Google Optimize, Google Analytics.• Executed comprehensive keyword research and competitive gap analysis using machine learning-powered tools to uncover untapped growth opportunities. Tools: Ahrefs, SEMrush, Google Search Console.• Coordinated end-to-end podcast production, including guest management and multi-channel distribution to boost listener engagement. Tools: Riverside, Publer, WordPress CRM, Spotify, YouTube.• Crafted visually consistent brand assets and campaign creatives, using design systems and UI principles to enhance brand recall. Tools: Canva Pro, Figma (basic).• Conducted deep-dive competitor benchmarking and market trend analysis to refine go-to-market strategies and maintain competitive advantage. Tools: Ahrefs, SEMrush, Google Search Console, Google Analytics.• Leveraged behavioral analytics and user journey mapping to continuously optimize digital touchpoints, improving user experience and campaign effectiveness. Tools: Google Analytics (GA4), Hotjar.•

Maria Curie-Sklodowska University in Lublin

Bachelor's degree

Pontifical University of John Paul II

Master's degree