Catalina Leahu

Marketing Officer @Brent Council

London, GB

Working within the Looked After Children and Permanency service at Brent Council to raise awareness about fostering in the local area and recruit foster carers. So far in this role I have- designed and implemented the digital marketing strategy for 20••••20 and 20••••21- led the rebranding campaign and turned Brent Fostering into a fresh and friendly-looking foster care recruitment service aimed at Brent\'s adult population- created and implemented the Covid-19 communications strategy, which gathered a record number of fostering applications- organised and promoted over 20 digital formation events which have been receiving increased attention from prospective foster parents for the last 12 months- redesigned the website to enhance CX- led the ideation and content creation processes and turned the fostering website into a knowledge hub for prospective carers. I have also created customised reports in GA to track the success of our content, which counts for 50% of website traffic- updated the social media strategy, which resulted in a spike in the number of followers and engagement- ran successful paid campaigns on Facebook, Instagram and Twitter, which raised the profile of Brent Fostering locally and increased residents\' awareness of foster care- created a YouTube channel populated with a host of in-house videos on all aspects of fostering- created marketing collateral for internal and external events- launched the organisation\'s Instagram channel to network with other key accounts in Brent and with local followers- worked closely with the communications department to run borough-wide campaigns- leveraged the internal communication channels to raise the profile of fostering within Brent Council and encourage employees to support fostering recruitment- acted as a community manager and led on a digital transformation project to replace email communications with a shared point platform- provided digital training to team members and foster carers

National University of Political Studies and Public Administration

Master’s Degree

Universitatea Nationala de Arta teatrala si Cinematografica "I.L.Caragiale"

Bachelor's degree