Dieter Deuer
Multinational Sales People Consultant (L & d) @Softcat
Signup · Get unlimited contacts
WORK HISTORY
Multinational Sales People Consultant (L & d) @Softcat
Heading up Softcat’s multinational and International sales capability strategy, designing and embedding high-impact people development that equips teams across the UK, US and APAC to outperform in complex, competitive markets. Working in the gap of commercial performance and skills development,
EDUCATION
University of South Africa/Universiteit van Suid-Afrika
Entrepreneurship, Business, Management, Marketing, and Related Support Services
The Open University
Sociology
npower Business Solutions
Energy Management Expert, Energy Management
Coventry University
CIPD, Human Resources Development
SKILLS
ABOUT DIETER DEUER
I work at the point where AI, people, and real-world outcomes collide. My background is in people ops, sales enablement, learning design, and operating model change and my focus is simple: turning clever tech into something that actually works in day-to-day reality.A lot of my work now sits around human + AI systems, not just using tools, but designing how people, data, automation, incentives, and performance fit together in a way teams can trust and adopt. I spend most of my time translating the seen-from-space strategy into frontline execution that sticks.I’m less interested in hype and more interested in- What really changes behaviour - Where automation genuinely helps (and where it shouldn’t go)- How accountability and governance keep pace with speed- And how people hold their confidence and identity in a world that’s shifting fastAlongside the corporate world, I’m also involved in real-world projects around construction, housing, and sustainability, which keeps me grounded. For me, digital only matters if it leads to something tangible: homes built, waste reduced, carbon measured, money saved, people better off.My natural lane is- Joining messy dots across teams- Designing systems rather than managing tasks- Owning outcomes, not just activityAnd helping leaders and teams navigate change without losing momentum (or their minds)Right now, my biggest interests sit around:AI-enabled sales & learning systems, human–AI operating models, governance at scale, and how we actually prepare people - not just platforms - for what’s coming next.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.