Diego Eduardo Palencia

WORK HISTORY

EDUCATION

ABOUT DIEGO EDUARDO PALENCIA

Great products aren\'t just built; they\'re discovered through a deep understanding of human needs. As a Senior UX Researcher, I specialize in uncovering the \"why\" behind user behavior to shape product strategy in complex B2B, enterprise, and healthcare environments.Recognized for my ability to translate complex research findings into clear, data-driven narratives, I bridge the gap between user needs and business objectives, influencing executive-level decisions.Core Strengths: STRATEGIC RESEARCH & DISCOVERY: Leading end-to-end research—from foundational discovery to evaluative testing—to define product vision and architecture. DATA-DRIVEN STORYTELLING: Translating qualitative and quantitative data into compelling insights that drive executive buy-in and roadmap decisions. CROSS-FUNCTIONAL LEADERSHIP: Fostering alignment between Product, Design, and Engineering teams to ensure user-centricity is at the core of development. B2B & ENTERPRISE METHODOLOGIES: Applying frameworks like Jobs-To-Be-Done (JTBD) and Human Factors principles to solve complex problems in specialized domains.Ultimately, my work is driven by a simple philosophy: a love for data, an intrigue for innovation, and a deep-seated need to solve real problems. This intersection is my professional Ikigai ()—a Japanese concept for one\'s \"reason for being.\"Currently exploring new opportunities to tackle complex research challenges. Let\'s connect and build something meaningful.Contact: e••••••••@gmail.com METHODOLOGIES & TOOLS: Core Methods: User Interviews, Usability Testing, Surveys, JTBD, Journey Mapping, Personas. Analysis & Data: Qualitative Analysis (Grounded Theory, Affinity maps), Quantitative Analysis (Statistics, surveys, programming, and research design). Collaboration & Design: Figma, Optimal Workshop. Frameworks: Agile/Scrum, Human-Centered Design, Design Thinking. UX Research & Strategy Human Factors & Usability Testing Qualitative & Quantitative Data Analysis Jobs-To-Be-Done (JTBD) Stakeholder Management & Influence