Diego Cadavid
Global Craft Leader, Sales @Sage
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WORK HISTORY
Global Craft Leader, Sales @Sage
Toronto, ON, CA
Define and scale global sales craft standards that drive consistency, quality, and performance across regions- Lead cross-functional initiatives across sales excellence, enablement, process, and data to translate strategy into execution- Partner with senior sales and enablement leaders to embed frameworks, methodologies, and operating rhythms into the field- Design and operationalize sales processes that improve predictability, confidence, and execution at scale- Act as a connector between people, process, and data to help sales teams perform with clarity and purpose
EDUCATION
Universidad de La Sabana
Bachelor of Business Administration (B.B.A.)
Humber College
Graduate Certificate, Marketing Management
SKILLS
ABOUT DIEGO CADAVID
Passionate about data, technology, and collaboration, I help sales teams perform consistently and grow at scale. With over a decade of experience transforming sales organizations across industries and regions, I focus on connecting strategy with execution to drive measurable results.As a Global Craft Leader at Sage, I lead initiatives that define what sales excellence looks like globally. I design and implement frameworks, processes, and methodologies that empower Account Executives and leaders to achieve predictable success while aligning with Sage’s mission to help small and medium-sized businesses thrive.What drives me most is turning complexity into clarity and strategy into action. I believe that when people, process, and data come together, organizations unlock their full potential. My goal is to create environments where sales teams not only hit their numbers but grow with confidence, purpose, and impact.
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