Diego Pesantes

WORK HISTORY

EDUCATION

ABOUT DIEGO PESANTES

The digital age has changed the rules of the game in marketing. It’s fascinating how we are now capable of using modern tools to identify opportunities and make data-driven decisions.Quite frankly, my marketing experience pretty much boils down to building profitable relationships in never-ending cycles, and mapping journeys to keep optimizing those relationships.But one thing about me is certain: I have developed ambidextrous skills to adapt in a marketing landscape where success lies upon learning and patience. I learned that there\'s no tried-and-true formula to win in marketing. The best marketing campaigns tend to be consistent, dynamic, authentic, and contribute to the bottom line.During the start of the pandemic, I helped my team achieve a 25% increase in virtual program sign-ups by managing diverse content assets, channels, and messaging in the most consistent fashion. I also increased annual traffic to website by over 300% at a tech company that promoted me after only 3 months of employment.Marketing takes time. So I developed the required patience to focus on strategy and long-term thinking. I learned how to build projects from scratch, allowing me to explore new possibilities and personalize experiences even deeper.As a platform manager at a nonprofit, I moved out of my comfort zone to craft a strategy around figure-based reports on project updates and interviews, allowing me to double conversion rates and build trust.I also supported a marketing strategy with a deep focus on brand awareness, setting up content guidelines, routines, and best practices to boost visibility by 100% during the first year of employment.The experience of working remotely also helped me open my eyes to data. I recently conducted an SEO-focused competitive analysis that allowed my team to gain a deeper perspective of how to capture leads organically. Prior to all that work, I pursued my bachelors and master’s degree at top notch universities in the United Kingdom. I also acquired a postgraduate diploma in “Digital Business” at an Emeritus program which was offered in collaboration with MIT and the University of Columbia.In my spare time, you can find me at the gym or jogging around the city. I am also an avid reader with a passion for travel and exploring new cultures.Ready to talk? Feel free to drop me a message.