Diego Pacifici
Chief Marketing Officer @Lec
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WORK HISTORY
Chief Marketing Officer @Lec
Torino, IT
Driving company’s strategic growth and executional excellence across key functions, focusing on creating impactful, scalable strategies that drive business growth and maximize operational efficiency:CORPORATE STRATEGY- Define and execute long-term company strategies- Guide market positioning and external communications.MARKETING:Craft the brand from the ground up, including- Brand strategy, positioning, and visual identity- Packaging design and development- Communication and PR plans to drive consumer awareness and conversion- Innovation and renovation pipeline, from concept to product launch.SALES MANAGEMENT:Drive sales agenda and coordinate sales teams, including- Develop and implement sales strategies for Italy, France, and new markets- Co-lead customer recruitment, presentations, and negotiations- Set and monitor sales targets to ensure alignment with growth and profitability goals.SUPPLY CHAIN MANAGEMENT- Direct production planning and demand forecasting- Lead transfer pricing processes and continuous optimization- Manage relationships with manufacturing partners.FINANCIAL MANAGEMENT- Lead creation and ongoing review of business plan, budget setting, and expense control- Manage P&L across all layers to ensure financial health and drive profitability- Oversee financial reporting and performance tracking.IT & SYSTEMS- Supervise the implementation and optimization of ERP systems- Design and ensure business processes are efficient and data-driven.GOVERNANCE- Define and oversee internal governance processes- Own the leadership team and board agenda- Secure alignment of operations with company objectives.
EDUCATION
Econsultancy
eCommerce: Level 1 - Essentials, Commercio elettronico/E-commerce
British School
Business English certificate, English language
Università degli studi Roma TRE
Communication in the globalized society, Communication
Language School
Trinity College Certificate - grade 8th, English language
Instituto Cervantes
DELE - Diplomas de Espanolo como lengua extranjera, Spanish language
Sapienza Università di Roma
Master in Marketing Management - MUMM, Marketing Management
Econsultancy
Certificate of Continuing Professional Development, Fast Track to Modern Marketing
SKILLS
ABOUT DIEGO PACIFICI
Senior executive in FMCG and Retail industries with international experience across all lanes (Global, Regional,Local), grounded on growth mindset, agility and resilience. Active listener, logical, curious, empathetic with transversalexpertise across all key corporate areas. Building and leading large cross-functional teams (30+ people) through vision while strongly investing in people development. Consolidated influencing and corporate/external stakeholder management capabilities. On a constant journey to a better me.Key Areas of Expertise: Category & Brand Strategy, Branding & Communication, Business & Channel Development, Digital Marketing & E-Commerce, Sales Management, International Development, Organization & Team Leadership, Consumer Strategic Understanding, Finance and P&L.
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