Diego Haggstron
Software Development Manager Iii (L6) Pricing Customer Experience & Trust @Amazon
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WORK HISTORY
Software Development Manager Iii (L6) Pricing Customer Experience & Trust @Amazon
Vancouver, BC, CA
I lead a team responsible for pricing customer experience and trust across Amazon’s global retail surfaces. Our mission is to ensure customers can confidently evaluate price quality at scale through transparency, experimentation, and distributed systems design.In 2025, I led the organization through significant transition, absorbing additional scope while maintaining delivery momentum across 20+ global marketplaces.Key focus areas- Designing and scaling pricing transparency mechanisms across high-traffic, globally distributed retail systems- Partnering with Product, Principal Engineers, and cross-org leaders to shape roadmap trade-offs and long-term architectural direction- Driving customer trust initiatives that improved customer decision confidence while maintaining strict financial guardrails- Leading complex multi-team launches across US, UK, JP, and additional international markets- Strengthening team autonomy and execution resilience while operating with reduced program and senior technical support- Guiding architectural reviews for services handling high-scale traffic and real-time pricing logic, with emphasis on scalability, reliability, and long-term sustainability
EDUCATION
Universidade La Salle
Technical Course in Internet Programming
Unisinos
Master of Business Administration (MBA), IT Businesses And Management
Universidade La Salle
Bachelor Degree in Systems Analysis and Development, Internet Programming and Systems Engineering
Colégio La Salle Niterói
Technical Course in IT, Software Development
Universidade La Salle
Technical Course in Software Engineering
Unisinos
Post-MBA, Innovation Management
SKILLS
ABOUT DIEGO HAGGSTRON
I’m an engineering leader focused on building high-scale distributed systems that strengthen customer trust and platform integrity. At Amazon, I lead teams responsible for pricing customer experience across global retail surfaces, designing transparency and decision-support mechanisms that help millions of customers confidently evaluate value. Our work operates across 20+ marketplaces and balances long-term customer trust with sustainable business impact. Previously, I founded and scaled a remote-first engineering organization from 5 to 350+ engineers, building leadership pipelines, distributed delivery models, and large-scale digital platforms across banking, retail, insurance, and healthcare. That experience shaped my belief that strong systems and strong teams must evolve together. I care deeply about: Developing leaders, not just delivering projects; Designing systems that scale responsibly; Aligning engineering strategy with long-term product vision; Creating environments where autonomy and accountability coexist. I’m particularly motivated by platform-scale challenges where architecture, customer experience, and organizational design intersect to create durable, long-term impact.
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