Diane Luis
Fractional CMO @Groflex
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WORK HISTORY
Fractional CMO @Groflex
EDUCATION
University of Westminster
Master's degree, International Business and Management
SKILLS
ABOUT DIANE LUIS
As a performance-driven Fractional CMO | Marketing Consultant, I am passionate about helping startups and founder-led businesses scale through strategic, data-driven marketing. My expertise lies in growth strategy, Digital/AI transformation, and revenue optimization in both startups and scaleups ensuring businesses establish sustainable traction in competitive markets.With a strong background in B2B, SaaS, Fintech, DTC and MarTech, I take a hybrid CMO approach balancing brand positioning, GTM execution, and data-driven decision-making. I dive deep into growth constraints, identifying challenges and transforming them into high-impact solutions that drive measurable marketing and business success.Key Services & Project Expertise- Go-to-Market (GTM) Strategy & Execution – Developing and implementing comprehensive launch strategies, market entry plans, and product positioning to maximize revenue and brand visibility- Growth & Performance Marketing – Designing customer acquisition, retention, and revenue optimization strategies, leveraging paid media, organic growth, and conversion-driven marketing funnels- Marketing Team Development & Leadership – Recruiting, training, and scaling high-performance marketing teams, integrating lean methodologies for operational efficiency- MarTech & AI-powered Marketing Solutions – Implementing CRM, automation, AI-powered insights,Predictive Analytics and analytics-driven decision-making to enhance marketing effectiveness- Stakeholder & Partner Engagement – Building strong relationships with founders, investors, cross-functional teams, external partners and suppliers, ensuring alignment between marketing, sales, and business objectives- Performance Data: Growth strategies built and driven by value metrics i.e. CAC (customer acquisition efficiency), LTV (long-term profitability), CAC:LTV ratio (sustainability benchmark), conversion rate (funnel strength), MRR/ARPU (predictable revenue), and churn (retention safeguard) etc.
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