Diana Victoria Lyon

Senior Media Buyer @Chief Media

Experience with major national and local TV networks, broadcast stations and syndication acting as liaison between network and agency Responsible for negotiating and booking over 45% of agency billings Communicate with media representatives on behalf of agency to negotiate the best placement, highest value-add, and optimal use of budgeted funds Prepare media plan options, analyses, and recommendations based on strategic direction provided Analyze market research and study demographic data of a wide range of media vehicles to determine the most effective approach to reach target audience Provide expert analysis and media plans to improve campaign performance Sustain constant verbal and written contact between account executives, media partners and traffic department to ensure all aspects of each campaign are running seamlessly