Diana Zhang
Senior Creative Strategist @SHOWZ · Kreativagentur Berlin
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WORK HISTORY
Senior Creative Strategist @SHOWZ · Kreativagentur Berlin
Berlin, DE
EDUCATION
University of Applied Sciences Potsdam
Bachelor of Arts - BA, Kommunikationsdesign
IU International University of Applied Sciences
Social Media Expert, Social Media Manager
ABOUT DIANA ZHANG
I help brands scale creatively.Working across culture, aesthetics, and business, I turn insight into clear creative direction that actually makes sense before time and budget are spent on the wrong execution.So ideas don’t just look good. They actually resonate, scale and last.What I\'m made of:Creative + strategic thinking (never either/or)10+ years shaping brands across products, people, and platforms (B2B + B2C)Content & personal branding with a strong social-first instinctBuilt audiences up to 90K+ with content reaching 1M+ viewsHuman-centered experience design that creates real connection and belongingDigital Native with a feel for audience shifts & online behaviorAI & tools used to accelerate execution, not replace thinkingAn agile mindset that thrives in constant Evolution Behavioral insight: understanding of motivation, perception, and decision-makingArtistic background shaping taste, perspective, and curiosityI\'m here to collaborate, challenge comfort zones and make People feel something. I don’t do average. You shouldn’t either.If it doesn\'t move People, it\'s not \"on brand\".
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