Diana Watts

Associate Media Director @Pal 8 Media, Inc

Santa Barbara, CA, US
EMAILS
d••••@pal8media.com
MOBILE NUMBERS
+15•••••••39

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WORK HISTORY

May 2024 — Present

Associate Media Director @Pal 8 Media, Inc

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As Associate Media Director, I serve as a strategic lead across key client accounts, specializing in the grocery and restaurant verticals. I bring a people-first mindset and a collaborative approach to media planning, execution, and client relationships.• Lead a team of 4 media professionals, overseeing day-to-day operations and fostering growth through mentorship and hands-on support• Continue as the client-facing lead on a major account, delivering strategic guidance, performance insights, and integrated media solutions• Oversee the agency\'s programmatic media buying across DSPs and Google, focusing on innovation, and measurable results• Develop cross-channel media strategies, including traditional media, rooted in client goals, data insights, and evolving consumer behavior• Collaborate closely with creative, analytics, and account teams to deliver cohesive, high-performing, full-funnel campaignsDriven by results and relationships, I’m passionate about building strong client partnerships and fostering a positive work environment for my team, while delivering results to our clients’ bottom line.

EDUCATION

2002 — 2003

Universitat de Barcelona

Literatura Española, Catalan

1999 — 2003

UC Santa Barbara

BA (Honors), Comparative Literature, Spanish Minor

SKILLS

Digital MarketingProduct MarketingMobile MarketingDigital MediaMedia BuyingOnline AdvertisingSocial Media MarketingAdvertisingDigital StrategyAdvertising SalesOutdoor AdvertisingProduct DevelopmentMobile AdvertisingMarketing StrategyMedia PlanningIntegrated MarketingInteractive Marketing

ABOUT DIANA WATTS

Experienced media professional with deep industry knowledge and an enthusiasm for driving results in an ever-evolving landscape. With 22 years of media experience, I have honed my skills across a variety of channels and client categories, demonstrating a proven ability to adapt plans and pivot strategies in real time to maximize performance. I thrive on collaboration and building strong relationships both inside and outside the organization.

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