Diana Rhodes
Director, Martech Product Management @REI
Seattle, WA, US
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Mar 2025 — Present
Director, Martech Product Management @REI
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Drive the strategic direction, roadmap and evolution of Martech/Adtech capabilities for REI
EDUCATION
N/A
University of North Texas
Master's Degree
N/A
The University of Texas at Austin
BS
SKILLS
Email MarketingDirect MarketingDigital MarketingGoogle AnalyticsSegmentationMarketing StrategyMarketingAnalysisProject ManagementManagementData WarehousingCampaign ManagementDatabasesOmnitureSqlSasBusiness StrategyStrategyLoyalty ProgramsDirect MailDatabase MarketingPpc
ABOUT DIANA RHODES
Accomplished, strategic thinker with experience and education in information technology, decision science, database and digital marketing, campaign management and analytics, loyalty marketing and a remarkable record in building the martech stack for multiple organizations and delivering new capabilities. Focused on understanding business needs and leveraging technology to drive business results.
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