Serena H.
Independent Senior Marketing Consultant - Gift Card Program Management Strategic Partnerships @REI
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WORK HISTORY
Independent Senior Marketing Consultant - Gift Card Program Management Strategic Partnerships @REI
San Francisco, CA, US
EDUCATION
University of California, Berkeley
BA, Molecular and Cell Biology
University of Michigan - Stephen M. Ross School of Business
MBA, Marketing & Corporate Strategy
ABOUT SERENA H.
Experienced loyalty and lifecycle marketer with proven success in omnichannel marketing and go-to-market strategies to drive impactful acquisition, engagement and retention results for customer loyalty programs, payments programs and currencies. Deep DTC marketing background for top retail, fintech/payments/financial services companies. Passionate about driving conversion across all customer touchpoints through the funnel.Specialties: CRM and lifecycle marketing strategy (acquisition, loyalty, engagement and targeting/segmentation), go-to-market strategy and execution, loyalty programs, payment products (credit card, debit card, gift/stored value card), program management, customer analytics/insights and marketing effectiveness, brand management, agency and partner relationship management.
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