Diana Nitulescu

WORK HISTORY

EDUCATION

ABOUT DIANA NITULESCU

I am a communication consultant with over 20 years of experience in integrated marketing, working across practices and award-winning projects. My portfolio includes international, regional, and local brands from various industries, such as GlaxoSmithKline and GlaxoSmithKline Consumer Healthcare, Berlin-Chemie Menarini, Pfizer, Omega Pharma, DaVinci robotic Surgery, SofMedica, International Healthcare Systems, Medsana (Medical Clinics), and Athens Medical Group (SEE), Farmaciile DONA (DONA Pharmacies), Metro Cash & Carry/ Metro GMBH, Tetra Pak SEE, Forest Stewardship Council, LockheedMartin, Oracle, P&G, Starfoods PepsiCo, Ernst & Young Romania, Innovation Norway (Norwegian Government Agency), Coca-Cola. Since 2009, I have coordinated my business units within the two agencies I worked for. In 2015 I became the Regional Communication Lead for Tetra Pak SEE, in charge of the communication strategy for 14 markets and coordinating on daily basis all activities implemented by local teams from four countries. I developed special comms decks and tools (monitoring and reporting). In 2016 started my own business. Some of my accounts had 6-figure yearly budgets (EUR) and involved very complex teams (research, creative, production, events, media, digital). All campaigns were successful, based on the assessment studies and the recognition by the clients and PR industry. For example, the campaigns European Obesity Day (GSK-CH/ 2010) and Prostamol Uno (2012) were acknowledged as best practices in Europe. In addition, the 360 campaigns \"Milk Moments\" and \"Why do we love cardboard\"(both Tetra Pak) received PR industry awards and had become best practices in Europe. My EQ, mindset, and professional experience in politics, government, business, and NGOs or charities from various markets and cultures enable me to communicate and collaborate more effectively with people from different backgrounds.