Dhwani Parikh

Global Digital Marketing Manager @LRQA

Birmingham, GB

Build and manage a global team of digital marketing specialists and marketing agencies to drive growth and generate revenue through all owned, earned and paid digital media, like website, social media, email, SEO, SEA etc- Work with other departments to develop global digital marketing strategies and liaise with the regional marketing teams to ensure successful adaptations across all regions- Manage website development to ensure regular enhancements and timely bug fixes- Introduce new platforms/tools and technology to automate and/or improve process- Enhance ABM marketing through digital activities- Implement AI based marketing solutions like chat functionality and translation tools- Analyse reports on Google Analytics, Salesforce and Power BI to review performance and refine strategies- Review web user journeys and behaviour, using tools like Mouseflow to develop better conversion rate optimisation strategies - Manage a global digital marketing budget - Train and develop team members on diverse skill-sets

University of Exeter

Master of Arts (M.A.), Creative Writing

University of Mumbai

BMM, Journalism

The University of Queensland

Master of Business (Advanced), Marketing