Dhwani Jerajani
Senior Brand Manager @Games24x7
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WORK HISTORY
Senior Brand Manager @Games24x7
Mumbai, IN
Wowzy - • Defined brand strategy and value proposition through multi-phase consumer research for the Wowzy, New Game Launch• Co-led the development of Wowzy’s Visual Identity System • Planned and executed a full funnel launch campaign with an optimized production budget (~₹64L)• Overlooked production and delivery of high quality assets to support multi-channel campaign efforts• Achieved 6X scale with the launch campaign, driving over ₹1 Cr monthly topline revenue• Led the mid-year brand campaign with a production budget of ₹2.5 Cr, overseeing end-to-end strategy and creative development• Drove 1.5X additional scale through influencer collaboration ads, UGC, gameplay, testimonial, and animatics, delivering 15–35% MoM LTP growth while maintaining CAC of ₹175–380• Led a 2-member brand team and collaborated with acquisition, retention, and product teams for measurable outcomesRummyCircle -• Managed full funnel campaigns for the Karnataka market, boosting new acquisitions and reactivations.Executed the Prime Time Rummy Tournament campaign which helped achieve 3X revenue.• Optimized creative assets (hooks, graphics, mash ups) to reduce CPA by 30%.• Introduced new creative formats (playable, promotional, animatics) to expand experimentation.
EDUCATION
Dr. Bhanuben Nanavati College of Pharmacy
Bachelor of Pharmacy - BPharm, Pharmacy
Indian Institute of Management Ahmedabad
Accelerated General Management Program, Business Administration and Management, General
K J Somaiya Institute of Management
Master's degree, Marketing/Marketing Management, General
ABOUT DHWANI JERAJANI
Brands don’t win. Good products do when their story is told well!I help brands/products define their strategy and grow through creative communication backed by consumer insights.In my career spanning 9+ years: I have helped brands outline brand strategy Have helped scaled user bases from 0 → 1 and beyond Helped lower CACs and improve CTRs & LTPs through high-performing creative assets Defined brand elements with partner teams that enhanced brand recall Spearheaded creative production for full-funnel campaigns Built scalable creative frameworks to take brands from zero to one and beyondIf you’re a brand looking to scale or a hiring manager seeking proven brand-building expertise, let’s connect to explore synergies.
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