Harshita Singh
Marketing Associate @Games24x7
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WORK HISTORY
Marketing Associate @Games24x7
Responsible for driving User Retention and Revenue Growth on RummyCircle- Ideating and executing customised offer and communication campaigns across multiple channels like SMS, Push Notification, Email, IVR, RCS, WhatsApp, Facebook, In-app communication zones- Collaborated closely with cross-functional teams including product, creative and data analytics to align marketing initiatives with business objectives- Executed multi-channel CRM and lifecycle campaigns (WhatsApp,SMS, Push, IVR, RCS) to boost user retention and engagement by 22%- Analyzed campaign dashboards, funnels, and performance reports to optimize outcomes and improve CTR/ROI.
ABOUT HARSHITA SINGH
Marketing Operations Associate with 3+years of experience in CRM, Customer Lifecycle…
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