Dhiraj Gaikwad

Senior Digital Marketing Executive @Unique System Skills Llc

Nashua, NH, US

Collaborated with vendors and influencers and did the end to end reporting of the same.Analyzed existing data and ad campaigns data to execute strategic campaigns Have hands on experience in managing tools like GA4, Google Search Console, SEMrush, Moz, Screaming Frog, Ahrefs, Asana, and well versed with CRM tools like Zoho and HubSpot.Researched on SEM campaigns and created the best ads for our APAC, GCC and USA markets.Executed and optimized paid campaigns on Meta Ads, Google Ads, and LinkedIn Ads, contributing to 500+ qualified SQL’s and MQL with high engagement across regions. Worked with sales team on sales pitch\'s, white papers, reviews and with cross functional teams on creating white paper, policies and guidelines, GDPR guidelines, catalogs.Experience leading or influencing cross-functional teams and GTM strategies.Strategized a long-term content roadmap, built on comprehensive keyword research. Also, worked on ON-Page and OFF-Page SEO and technical SEO, Content Syndication Activities.Worked closely with global sales team on scripts, lead nurturing $2 million in revenue in less than a year via strategic digital marketing efforts across USA, India, and GCC markets.Managed and optimized full-scale SEO content strategies as well as technical writing across blogs, landing pages, catalog, FAQ, social media, and email marketing.Worked on social media channels, like Instagram, Facebook and Linkedin resulting in more than 60% increase in organic traffic and organic lead generation for the same.Identified and resolved technical SEO issues like landing page designs, CTA’s, Forms, page speed optimization, crawling and indexing errors, 404 Errors, alt image text, meta description, broken link correction and link redirection, internal linking, content updates.Proficient in keeping up with the on going SEO, AEO, SEM updates and B2B and B2C marketing trends and ability to solve complex problems, with result drive execution to detail.

University of Mumbai

Bachelor of Engineering - BE