Diamantis H.
Strategic Brand Advisor @FranConnect
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WORK HISTORY
Strategic Brand Advisor @FranConnect
Ottawa, ON, CA
Advise enterprise and multi-brand franchisors on solving high-impact business pain points across the full franchise lifecycle.> Development> Onboarding/opening> Franchisee engagement> Field operations> Brand standards> Analytics> RoyaltiesTranslate customer objectives into clear FranConnect value tied to measurable outcomes (growth, speed-to-opening, operational consistency, compliance, unit performance, royalty accuracy). Lead executive discovery and workshops, shape differentiated positioning and consistent messaging, and define franchise workflows and use cases that align stakeholders around “why now” and “why FranConnect.” Capture voice of customer and translate it into aligned technology and product strategy.
EDUCATION
Herzing Technical Institute
Networking & IT Specialist
Willis Business & Technical College
Business Administration
ABOUT DIAMANTIS H.
It started the way most good stories do—with curiosity, a bit of uncertainty, and a belief that things could be done better.Over the past 20+ years in SaaS and tech, I’ve worked with early-stage startups and growth-stage platforms, helping teams grow smarter and scale faster. I’ve led strategy and built high-performing teams—but what I’ve always loved most is the *doing*.That’s why I’m leaning back into an individual contributor role. I thrive in the sales process—understanding the client, solving their problem, and turning a “maybe” into a “yes.” I bring the perspective of a former VP and Sales Management, but with the sleeves-rolled-up mindset of someone who loves to close.Through it all, two things have stayed constant:1. Strategy matters, but culture wins.2. The tech world is complex enough—your sales strategy doesn’t have to be.If you’re navigating growth, simplifying the complex, or just swapping stories—I’m always open to connecting.
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