Dhaara Desai
Social Media Head @Avon Insurance Brokers Llc
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WORK HISTORY
Social Media Head @Avon Insurance Brokers Llc
Dubai, AE
Role OverviewResults-driven Social Media Manager with experience in managing brand presence, lead generation campaigns, and digital communication strategies for the insurance and financial services sector. Specialized in content strategy, SEO-driven social media optimization, audience engagement, and performance analytics.Key Responsibilities & AchievementsDeveloped and executed social media strategies aligned with business goals to increase brand visibility, engagement, and qualified leads.Managed end-to-end content planning, creation, and scheduling for platforms including Instagram, Facebook, LinkedIn, and WhatsApp Business.Optimized social media profiles and content using SEO keywords, hashtags, and trends to improve reach, discoverability, and organic growth.Collaborated with sales and operations teams to support lead generation campaigns, promotional posts, and customer acquisition initiatives.Created educational and promotional content related to health insurance, policies, and financial awareness, ensuring accuracy and compliance.Analyzed social media insights, engagement metrics, and campaign performance to improve content strategy and ROI.Managed community engagement, responding to comments, messages, and inquiries to build trust and improve customer experience.Supported paid campaigns by coordinating creatives, captions, and targeting inputs for better conversions.Maintained consistency in brand voice, visual identity, and messaging across all digital platforms.Used CRM and internal data to align social media messaging with customer needs and market trends.
EDUCATION
NeoDocto
Course, Digital marketing
NMIMS CDOE
Master's Degree, Digital Marketing
DY Patil University
Master of Business Administration, Marketing
IIDE - The Digital School
Masterclass, Email marketing
IIDE - The Digital School
Masterclass, Design
Bharatiya Vidya Bhavan's
School
S.N.D.T. Womens University
Bachelor of Science, Mass Communication/Media Studies
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master's degree, Digital marketing
Shreemati Nathibai Damodar Thackersey Women's University
Bsc of mass communcation and extension, Bsc
IIDE - The Digital School
Masterclass, Influencer marketing
IIDE - The Digital School
Masterclass, Digital marketing
ABOUT DHAARA DESAI
I specialize in building authentic, engaging, and performance-focused social media strategies that help brands increase visibility, engagement, and customer trust. My experience spans social media management, content planning, campaign execution, analytics, and reporting, with a strong focus on transparency, consistency, and measurable results.Alongside marketing, I bring hands-on expertise in MIS reporting and data analysis, allowing me to track performance, optimize campaigns, and support data-backed decision-making. This blend of creative strategy + analytical thinking helps me bridge the gap between ideas and outcomes.
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