Daniele Giuliani
Head of Customer Growth @Sole 24 Ore Formazione
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WORK HISTORY
Head of Customer Growth @Sole 24 Ore Formazione
Milan, IT
Reporting to CEO and directed cross-functional teams (growth, CRM, communications, agencies)- Direct P&L ownership of €xxM+ budgets, optimizing allocation and ROI- Built from scratch a scalable growth engine integrating performance marketing, CRM automation, and analytics- Customer base growth x% through full-funnel strategies (acquisition, retention, go-to-market)- Led brand positioning and communications (ATL/BTL), boosting awareness in the education market.
EDUCATION
IMD Business School
Orchestrating Winning Performance
MIP Politecnico di Milano
Corso post Università in Performance Marketing
European School of Economics
Bachelor in International Marketing
Istituto Tecnico Commerciale "G. Cesare"
Diploma in "Ragioniere Programmatore"
SKILLS
ABOUT DANIELE GIULIANI
Growth Executive with 15+ years of experience driving business scalability and digital transformation across tech, gaming, education, finance, and e-commerce. I design and lead end-to-end growth strategies that combine full-funnel planning, MarTech integration, brand positioning, and CRM automation: building data-driven growth engines that drive ROI improvement, customer retention, and brand equity growth. Direct management of €15M+ annual budgets, reporting to CEOs and Boards Doubled customer base and revenues while cutting CAC by 50% within 24 months Led Brand Strategy, Digital PR, and institutional repositioning initiatives supporting commercial growth With a holistic approach that connects governance, performance, and storytelling, I turn strategy into measurable results and sustainable brand value.#GrowthStrategy #DigitalTransformation #MarTech #CRM #BrandLeadership
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