Devki C.
Digital Marketing Specialist @Edgecom Energy
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WORK HISTORY
Digital Marketing Specialist @Edgecom Energy
Toronto, ON, CA
EDUCATION
Humber College
Postgraduate Degree, Content Strategy
University of Mumbai
Bachelor's in Mass Media , Mass Communication/Media Studies
Humber College
Postgraduate Degree, User Experience Design
ABOUT DEVKI C.
I\'m a Content Strategist and Social Media professional with 3+ years of experience helping brands show up consistently, creatively, and with purpose across digital channels.My background spans social media management, copywriting, content strategy, SEO, short-form video, and UX writing, with hands-on experience at WPP and Booking.com, and a growing roster of freelance clients in hospitality and luxury retail.I recently completed a postgraduate diploma in UX Design at Humber College, which added a user-centred lens to everything I do. Whether I\'m writing a caption, building a content calendar, or mapping out a user flow, I care deeply about how content makes people feel and what it moves them to do.What I bring to the table: Social media strategy and community management across Instagram, TikTok, Facebook and Pinterest Short-form video creation, scripting, and editing for Reels and TikTok SEO-optimised content for web, e-commerce, and digital campaigns UX writing and content design for digital products Data-informed content with experience in GA4, Instagram Insights, and Meta Analytics Cross-functional collaboration with creative, product, and marketing teamsI\'m currently open to roles in content strategy, social media, copywriting, content design, and UX writing; ideally at brands with a strong digital presence and a genuine story to tell! d••••••••@gmail.com
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