Giuseppe de Vitis
Senior Software Architect @Choreograph
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WORK HISTORY
Senior Software Architect @Choreograph
I am committed at Choreograph to shape the future of advertising towards the privacy-first era by designing and leading the build of a scalable privacy-centric federated platform for secure (id)entity resolution, data meshing and graph-based federated incremental learning.We are a global data products and technology company, built from the legacy of WPP, for a new era that demands a more purposeful approach to data. Built on the most advanced global data foundation, and powered by 850 technologists, product developers, and data scientists, we orchestrate an end-to-end data enablement system that brings our clients’ customer data to life, empowering them to move with intention. We believe that it is incumbent upon marketers today to be responsible owners of their customer’s data, and we are stewards of that shared vision.
EDUCATION
Alma Mater Studiorum – Università di Bologna
Social and Demographic Statistical Sciences, Statistics
A. Meucci: Industrial Technical School
School Leaving Certificate, Engineering
CBIP - Certified Business Intelligence Professional at TDWI
CBIP, Business Intelligence
ABOUT GIUSEPPE DE VITIS
With over 20 years of experience in data science, big data and AI across sectors such as healthcare, revenue growth management and digital advertising, I specialise in the architecture of innovative compound AI systems, with a particular focus on data science, neuro-symbolic AI and data privacy. I am currently contributing to the General-Purpose AI Code of Practice (AI Act) at the European AI Office. I am dedicated to advancing the software-as-platform model with the goal of driving transformation in the advertising industry towards a privacy-centric era. As a versatile technical leader, I excel in aligning product development, data science, and engineering to optimise workflows and foster collaboration.
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