Daniel M.
Director, Tech Consulting @Choreograph
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WORK HISTORY
Director, Tech Consulting @Choreograph
EDUCATION
Virginia Commonwealth University
Bachelor of Science (BS), Marketing
SKILLS
ABOUT DANIEL M.
Daniel has over a decade of experience in data and technology consulting on both the agency and client side. Specializing in bespoke measurement and testing design with an emphasis on incrementality, implementation and auditing of data ETL processes, and development of custom marketing technology products to facilitate the effective use of 1P data and closed-loop experience optimization. Through rigorous root-cause analysis Daniel has provided actionable solutions to multinational organizations such as: Amtrak, Target, Elanco, Cartier, AirBNB, Coca-Cola, Vistaprint, T-Mobile, Hilton, Volkswagen, Salesforce, Pfizer, and USA Today. While hailing from the D.C. metro area, Daniel currently works in San Francisco as a Director of Tech Consulting at Choreograph, WPP’s global data and technology agency.
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