Dev Amarathunga

Graphic Designer @Torpedo7 Group Ltd

Auckland, NZ

Laying out the EDM marketing campaigns to include the upcoming deals and promotions to increase brand awareness and drive sales targets.Designing all website content which includes website promotional hero banners, category banners, PLP (Product listing page) banners. Designing all digital and social media content which includes social media facebook posts, google adverts, instagram stories. Depending on the campaign and how strong the messaging should be animated GIFs or MP4 video formats are used for social media for better engagement. Designing POS (Point of sale) posters for all in-store promotions. These can be in A4, A3, A1, A0 sizes depending on the requirement and where it will be placed in the stores. Creating short video content clips for social media engagement and brand awareness. These are created using pre-recorded footage and existing Torpedo 7 official video shoot stocks.Designing lock-ups graphics for the campaigns maintaining the brand identity and keeping it consistent throughout all the campaign print and digital assets. Designing and preparing large format print ready artwork for all the store windows in New Zealand for the summer and winter window flip.