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Destiny Broadnax
Senior Strategic Consultant @Epsilon
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WORK HISTORY
Senior Strategic Consultant @Epsilon
Boston, MA, US
Define, develop and measure omnichannel experiences for 10+ brands across client’s patient support, health care professional(HCP), and managed care programs with audiences ranging from to customers• Launch first of its kind OTC brand by developing personalized customer journey flows that maximize moments that matter acrosscustomer lifecycle to enable speed to conversion strategies• Manipulate, analyze, and visualize data to reveal trends in brand CRM performance relative to consumer conversion and HCPprescribing behaviors• Conduct interviews, audits, and analyses to inform recommendation for an integrated martech platform, informed segmentation,and a measurement strategy• Contribute to building culture and inclusion by implementing programs such as mentor systems and virtual fun committees
EDUCATION
Questrom School of Business, Boston University
Bachelor of Business Administration (BBA), Marketing
South Gwinnett High School
High School
The University of Sydney Business School
Undergraduate Exchange Program, Marketing
ABOUT DESTINY BROADNAX
I am a data driven CRM marketing strategist dedicated to helping product and brands have…
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