Desmond Johnson

Digital Marketing Manager @Drew Estate Cigars The Rebirth Of Cigars

Miami, FL, US

Develop and execute digital marketing campaigns to enhance brand awareness and engagement.Manage website redesigns and collaborate with third-party agencies.Create and oversee content for websites, social media, email, and other digital platforms.Lead and coordinate cross-functional teams to ensure brand consistency.Build and manage digital communities like the Drew Diplomat Discord.Monitor digital and social media performance, analyzing metrics to optimize campaigns.Create monthly product highlights and maintain the content calendar.Write and distribute press releases, web content, and trade show communications.Engage with consumers on social media to foster loyalty.Report on KPIs, ROI, and other performance metrics.Stay updated on industry trends and best practices to inform strategy.Collaborate on international digital marketing strategies and new initiatives.

Minisink Valley

High School, Advanced Regents

State University of New York at Fredonia

Bachelor’s Degree, Communications Audio and Radio Production