Derwin Dj Hargrave

Marketing and Communications Manager @City Of Lexington - Government

Lexington, NC, US

Leads the City\'s public relations initiatives which includes maintaining professional relationships with local media outlets and developing press releases on City news. Conduct professional and administrative work to compose and maintain City digital communications including our intranet and website. Serves as the Public Information Officer for public safety departments which include the Lexington Police Department and the Lexington Fire Department, including managing social media which resulted in over content views, an 87% increase in reach, 183% increase in video watch time, 70% increase in content engagements, and 9,400 % increase in video content engagements in my first nine months.Curates content for and manage the City\'s social media accounts (including police and fire) with a focus on increased video content and high-resolution photography with a heavy focus on Facebook, the most-used social platform among Lexington residents. My increase in video content resulted in a 467% increase in video views, 94% increase in content engagement, over 7 hours of additional video watch time, 30% increase in Facebook page visits. Produces, edits and disseminates the City of Lexington\'s first podcast. Being solely responsible for producing the podcast has included writing scripts, facilitating interview scheduling and preparing guests, utilizing audio equipment and training guests on interview etiquette and distributing among all major podcasting platforms. The podcast has received over 1,700 listens in a community of residents.Diligently maintain marketing & communications files including documents and media for the purpose of public record retention.Develops communications policies such as media policies, branding guidelines and crisis communication protocols.Collaborates with City departments to develop internal communication plans for employees such as the United Way Campaign, employee events and messaging for employees.

High Point University

Strategic Communications, Communication, General