Derric McLean Menezes
Marketing Internship @Tornado Production
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WORK HISTORY
Marketing Internship @Tornado Production
Bengaluru, IN
Strategic Marketing & Launch Management:Directed end-to-end launch campaigns for Inorbit Mall, managing the full project lifecycle from pre-launch market positioning to post-launch sustainment strategies.Executed Go-To-Market (GTM) strategies for major retail grand openings, implementing high-impact activations that significantly increased visitor footfall and brand awareness.Architected immersive seasonal themes and large-scale festive installations for premier retail destinations, including Phoenix Mall of Asia, to maximize consumer engagement.Led visual merchandising and spatial decor for high-traffic venues like Mantri Square, ensuring seamless alignment between client vision and venue operational capabilities.Operations, Partnerships & Digital Transformation:Negotiated high-value strategic partnerships with luxury hospitality brands such as Hilton, Hyatt, and Leela Palace, securing premium venue placements through rigorous contract management.Managed high-stakes procurement lifecycles, overseeing RFPs, financial quotations, and closing high-value deals with 5-star hospitality partners to optimize project budgets.Led a full-scale digital transformation via a company website redesign, optimizing UI/UX architecture and visual identity to enhance client acquisition and retention.Engineered automated rebranding workflows, scaling modern design standards across all physical and digital brand touchpoints for a cohesive multi-channel presence.Conceptualized and delivered turnkey spatial solutions, from initial concept to final fabrication, for fashion trade shows and high-end retail exhibitions.Managed a multi-client portfolio of corporate event operations, ensuring seamless end-to-end execution and operational excellence from concept to completion.
EDUCATION
MAHESH COLLEGE OF MANAGEMENT, DAKSHINA KANNADA
Bachelor of Commerce, Business, Management, Marketing, and Related Support Services
International School of Management, Germany
Master of Science - MS, International Management
University of Agder (UiA)
Master of Business Administration
International School of Management, Germany
Master of Business Administration
Mangalore University
Bachelor of Commerce - BCom, Business/Commerce, General
University of Agder (UiA)
Master of Arts - MA, Business Administration and Management, General
ABOUT DERRIC MCLEAN MENEZES
AI Automation Specialist | M.Sc. International Management @ ISM | Marketing Strategist | Agentic Workflows & Data Analytics
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