Derek MacDonald
Director of Marketing @Pinnacle Automotive
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WORK HISTORY
Director of Marketing @Pinnacle Automotive
Winnipeg, MB, CA
Directs and implements the organization’s marketing and advertising activities- Analyzes target market information to identify and recommend effective marketing approaches- Manage and evaluate different vendors- Identifies new market segments that will benefit from company products- Prepares effective advertising campaigns based on market research- Maintains knowledge of emerging products and services- Collaborates with senior executives to develop growth plans for the organization- Forecasts, drafts, implements, and oversees the department’s operating budget.Supervisory Responsibilities- Recruits, interviews, hires, and trains supervisory and management staff in the department- Oversees the daily workflow of the department- Provides constructive and timely performance evaluations- Handles discipline and termination of employees and in accordance with company policy.
EDUCATION
University of Manitoba
Bachelor of Commerce (B.Comm Hons)
SKILLS
ABOUT DEREK MACDONALD
Pinnacle Automotive is a growing company, with dealerships and autobody shops in Manitoba and Ontario. The brands under the Pinnacle umbrella include Mercedes-Benz Winnipeg, Pinnacle Collision Centre, Focus Hyundai, Focus Autobody, West Park Chevrolet Buick GMC, and Mercedes-Benz Kitchener-Waterloo. As Director of Marketing, I lead a team of marketing professionals in both Manitoba and Ontario, representing different Automotive manufacturers. Together we plan, coordinate, execute and report on marketing strategies & tactics to support the products and services of the My marketing career started in the area of market research and analysis for the Prairie Centre for Business Intelligence - a partnership between the U of M’s Asper School of Business and Canada’s National Research Council - followed by a stint as a Project Manager for an international market research firm. These experiences reinforced the importance of reliable data when making strategic business decisions. I became the Marketing Manager for an international online promotions firm where I was responsible for corporate communications and marketing strategy. My time here really exposed me to diverse marketing challenges, from business strategy and brand development to campaign planning and media relations. I was knee deep in the worlds of graphic design, website development and digital marketing. Later as an Account Manager with a progressive advertising agency I successfully juggled multiple priorities in a fast-paced, deadline driven environment. This experience sharpened my interpersonal and leadership skills. I learned how to ask the right questions up-front to streamline a project from concept to creation. My client portfolio included diverse industry verticals like agriculture, CPG, professional services, not-for-profit, retail and more. From there I led corporate marketing departments to develop strategies and approaches to help the company meet its stated business objectives. I managed teams of designers and coordinators to ensure deliverables and timelines were met. In my role as Senior Digital Marketer for McKim.Sherpa, I worked directly with diverse clients and internal creative, development, and digital teams to plan, implement, execute and report on multi-channel campaigns across both B2B and B2C verticals. Strategic Planning Brand Management Leadership Budgeting / Reporting Demand Generation Project Management Social Media Search Engine Optimization Search Engine Marketing Sales Support
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