Derek Bullard
Digital Marketing Director @Creative Marketing Services, Inc
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WORK HISTORY
Digital Marketing Director @Creative Marketing Services, Inc
Orange County, CA, US
EDUCATION
Universal Technical Institute, Inc.
Auto, Diesel and Industrial Technology, Mechanical Engineering/Mechanical Technology/Technician
Arizona State University
Bachelor's degree, Business Marketing
SKILLS
ABOUT DEREK BULLARD
Digital marketing professional adept in the creation, management and execution of omnichannel digital marketing strategies. Specializing in online and e-Commerce strategies that result in increased revenues and high lead-to-opportunity conversion rates. 10+ years of experience in both agency and in-house settings.Tasked with developing the strategy and architecture for all channels in emerging businesses while also leading internal transformation and identifying growth and retention opportunities. Expertise in:SEOStrategic planning e-Commerce | Shopify, WooCommerce & MagentoContent creationLead generationAudience segmentation Marketing automation Campaign budgeting/financeGoogle Ad ManagementOrganic & paid social media managementOver the past 10 years, I have created content and developed effective SEO, eCommerce, social media, email and paid ad strategies for organizations that obtain the majority of their business online directly and through eCommerce channels. In addition, I have built successful relationships and implemented new campaigns and procedures generating heightened media exposure and customer awareness across a variety of digital media channels- Strong working knowledge of digital advertising concepts, best practices, and procedures- Deep understanding of online ad sales marketplace and extensive industry contacts- Extensive experience building and maintaining website search visibility- Work independently/efficiently and thrive in a fast-paced environment- Ability to train and mentor others.Practiced Applications:Wordpress, Magento, Shopify, SEMRush, Yoast, HubSpot, MailChimp, ConstantContact, iContact, WooCommerce, Yoast, MOZ, Ahrefs, Google Adwords, Facebook Business Manager, Marketo, Google Analytics, Salesforce CRM, Hootsuite, Clickfunnels, Leadpages, Yotpo, Carthook, BaseCamp, WorkFront, Mavenlink, Freshdesk and more.Practiced Office Package:Microsoft Office, Adobe Suite, G SuitePracticed Coding Languages: HTML, CSS
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