Derek Petersen
Brand Protection Analyst @Crane Authentication (NXT)
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WORK HISTORY
Brand Protection Analyst @Crane Authentication (NXT)
Meridian, ID, US
Work in the Crane Authentication Genesis system to scan search engines and marketplaces for potential trademark or brand violations.• Ensure compliance with intellectual property laws through the scanning process.• Analyze collected data and create detailed reports for clients.• Share reports with clients and hold calls to review results and determine appropriate actions for violations.• Send legal documents such as cease and desist letters to enforce violations.• Correspond with domain owners, marketplace sellers, and social media platforms on behalf of the client to ensure adherence to intellectual property rights.• Proficiency in Excel is required, with tools like Excel Macros, Linkclump, Octoparse, and many other tools.• Expertise in TikTok Shop, focusing on compliance and intellectual property protection.
EDUCATION
Tailopez.com
Social Media/Ecommerce
Boise State University
BBA in Marketing and Business
SKILLS
ABOUT DEREK PETERSEN
I attended Boise State University, where I earned a double degree in Business and Marketing. My career path has provided numerous learning experiences and opportunities. I take pride in my ability to take initiative and tackle new challenges by working hard, staying focused, and remaining humble. I thrive in team environments and find great satisfaction in knowing that our work has made a meaningful impact.“Be like water making its way through cracks. Do not be assertive, but adjust to the object, and you shall find a way round or through it. If nothing within you stays rigid, outward things will disclose themselves. Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot it becomes the teapot. Now, water can flow or it can crash. Be water, my friend.” - Bruce Lee
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